Why The Toggi Website Is A Good Website Sample For Business

By Essie Osborn


Many online retailers fail in the e commerce area due to poor designs in their webpages and sites. The online retailer Toggi on the other hand has possibly one of the better sites online for retailers in their line of business. This article will look at the main points of why their website is something to be worth admiring and even copying if one wants to succeed in online retail sales and purchases.

One of the factors that make this website easy to use is that it loads fast. Even on a dial up connection the whole page loads up in just a few seconds. Faster connections of 1 mbps or more sees an almost instant connection with all the pictures loaded.

The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.

An interesting tab on the left of the site is one that deals with a technical guide. The guide basically covers the material usage of the items on sale and gives technical specs on each one in terms of how it can stand up to the elements. This is quite interesting and useful for first time buyers.

Further clicking on in any tab also opens up a further sub menu that further gives a collection for men women and others such as equestrian use. An accessories section is also quite interesting in that it shows a collection for bags, scarves and even socks that the buyer might be interested in.

Furthermore the site also contains links to social network sites on the left side also. One can connect to the store Facebook, Twitter or even Instagram pages and further check on their product offerings. A handy tab regarding product news is also located here.

A further interesting thing that the company does on its site is a registration page for its products. It is a novel idea for people who have purchased products from their many stores to register these products, place of purchase as well as comments. It is a good after purchase marketing ploy to get current customers and keep them. The product registration page captures names, contact address and also comments on why one chose the product in the first place. The data on this is good for further market research and customer segmentation.

Thus the site gives designers or would be webmasters the key ingredients in what to look for in a website. Speed, simplicity and conciseness in providing and gathering information are handled well and in a straightforward manner. It is a fine example to use if one is teaching what the main components of a successful webpage and online business are.




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