In 1985 the MacGuiness' created their company, Horseware Ireland. The business was built on the need for horsewares that were more durable and better suited to the comfort of animals. Before long they had taken over the market, leaving their competition with only one recourse. To quickly adjust their products to mimic those of Tom MacGuiness.
The first product to be produced was the Rambo rug, designed to keep the horses dry and warm as well as not slip around on them or cause them to sweat excessively. By 1996 they were leading the industry in production and sales of turnout rugs. The success of their products lead them to establish new standards for the industry around the world.
The products they have created show that they are constantly working to improve on them. The rugs have morphed into wugs and the reasoning for the changes show a highly developed knowledge of the needs of consumers and their horses. Although both products are available they cater to separate uses and most times to different climates and terrains.
Some changes include covers for the head and tail and fly busters to keep the pests off the horses as well as keep them cool and comfortable. Their designs also have higher neck coverage and are fitted to different sized animals. They have also created a line of rugs and wugs for dogs living in areas located in colder climates.
The special fillers that are used are thermo-bonded to recover the fullness, or loft, should the horse crush it in some manner. This special feature allows air to circulate evenly in and around the rug, thereby keeping the animal warmer and dryer than other rugs or wugs. Another aspect of their products is called rip-stop. This system, originally used in flack jackets for police and soldiers, helps keep the covers from tearing should they get punctured during normal use.
This company has perfected a system of treatment for fabrics that allows them to repel water while maintaining the ability to let body heat and moisture to pass out of it. The chemical bonding process retains the supplicant feel of the fabric to be maintained indefinitely. This nanotech process was revolutionary in the industry.
They are partners with agencies that promote human and animal sensitivity. They are affiliated with the ISPCA as well as Manege Zonder Dremples. Two organizations dedicated to the improvement of circumstances involving human and animal issues. One of the agencies supply carriage rides for disabled children and for the other agency they supply rugs for dogs and horses that have been abandoned worldwide. The focus of their assistance falls on animals that have been abused and starved.
The Horseware Ireland Company is also an environmentally friendly enterprise. They use only renewable wind generated power in their Irish factory. They are also very community aware and have aligned themselves with the Manege Zonder Dremples who create and supply specially adapted carriages for severely disabled children as a form of therapy. Another alliance is with the ISPCA by supplying horse and dog rugs for abandoned and abused animals that have been rescued. They project a superbly professional attitude that speaks to the future of the world.
The first product to be produced was the Rambo rug, designed to keep the horses dry and warm as well as not slip around on them or cause them to sweat excessively. By 1996 they were leading the industry in production and sales of turnout rugs. The success of their products lead them to establish new standards for the industry around the world.
The products they have created show that they are constantly working to improve on them. The rugs have morphed into wugs and the reasoning for the changes show a highly developed knowledge of the needs of consumers and their horses. Although both products are available they cater to separate uses and most times to different climates and terrains.
Some changes include covers for the head and tail and fly busters to keep the pests off the horses as well as keep them cool and comfortable. Their designs also have higher neck coverage and are fitted to different sized animals. They have also created a line of rugs and wugs for dogs living in areas located in colder climates.
The special fillers that are used are thermo-bonded to recover the fullness, or loft, should the horse crush it in some manner. This special feature allows air to circulate evenly in and around the rug, thereby keeping the animal warmer and dryer than other rugs or wugs. Another aspect of their products is called rip-stop. This system, originally used in flack jackets for police and soldiers, helps keep the covers from tearing should they get punctured during normal use.
This company has perfected a system of treatment for fabrics that allows them to repel water while maintaining the ability to let body heat and moisture to pass out of it. The chemical bonding process retains the supplicant feel of the fabric to be maintained indefinitely. This nanotech process was revolutionary in the industry.
They are partners with agencies that promote human and animal sensitivity. They are affiliated with the ISPCA as well as Manege Zonder Dremples. Two organizations dedicated to the improvement of circumstances involving human and animal issues. One of the agencies supply carriage rides for disabled children and for the other agency they supply rugs for dogs and horses that have been abandoned worldwide. The focus of their assistance falls on animals that have been abused and starved.
The Horseware Ireland Company is also an environmentally friendly enterprise. They use only renewable wind generated power in their Irish factory. They are also very community aware and have aligned themselves with the Manege Zonder Dremples who create and supply specially adapted carriages for severely disabled children as a form of therapy. Another alliance is with the ISPCA by supplying horse and dog rugs for abandoned and abused animals that have been rescued. They project a superbly professional attitude that speaks to the future of the world.
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